Everything AI should know about your business, in one playbook.
Nobody wants to be the business that gets called out for AI slop. The fix is the same one you'd use for a new member of staff: a proper induction before they speak for you. The AI Brand Playbook is everything an AI needs to know about your business: who you are, what you stand for, who your customers are, how you position yourself, and how you sound. Written for AI to follow, and it works in ChatGPT, Claude, or anything else you use. From €450, with a fixed quote before we start.
Three steps, one playbook.
We learn your business
Your website, your emails, your best pages, and a conversation with you. Who you serve, what you stand for, how you present yourself, and how you sound.
We write the playbook
Your positioning, your customers, your tone, the words you use and the words you never use, and what's off-limits. With before-and-after examples of generic AI output versus yours.
A 45-minute session
With you or whoever handles your content: how to put the playbook into any AI tool, and how to spot and fix AI-sounding output in a couple of minutes.
Your AI should know your business as well as you do.
Most businesses are using AI without giving it the information it needs to represent them properly. They ask ChatGPT to write a social media post, an email or some website content, but AI doesn't know who their ideal customers are, what makes their business different or how they want to come across. That's where the AI Brand Playbook comes in.
We don't just document your brand voice. We take a proper look at your business, your positioning, your target customers and your messaging. We make sure you're clear on who you're trying to reach and what makes your business worth choosing. Then we turn that knowledge into a structured playbook that AI can follow.
You do it once, then tweak it as your business moves. It's the same thinking as our guide to not creating AI slop, applied to everything your business says.
From positioning to playbook, in three moves.
Get your positioning right
Who you are, who you're targeting, what makes you different and how you want customers to see you.
Turn that into your AI Playbook
Give AI clear, reusable instructions about your business, customers, messaging, voice and boundaries.
Use it across your AI tools
Better starting drafts, consistent messaging and a foundation for building business-specific AI assistants.
What does that mean for your business?
Better marketing
Content written for the customers you actually want to attract.
Your own brand voice
AI content that sounds like your business, not everyone else's.
Clearer messaging
Communicate what makes your business different and why customers should choose you.
Less time wasted
Stop explaining your business every time you open an AI tool.
Consistent content
Keep your messaging aligned across your website, social media, emails and campaigns.
Easier teamwork
Give staff and external agencies the same brand information to work from.
AI that's ready to grow with you
Use your playbook as the foundation for customised AI assistants and future automation. Whether you're using ChatGPT, Claude or building your own, you're giving AI the right information to work with from the start.
Stop asking AI to guess what your business is about. Give it a proper understanding of your business first.
You're not just teaching AI how to write like your business. You're teaching it who your business is, who it serves and why customers should choose it.
Five questions, straight answer.
How you use AI today tells you whether the playbook is your next step. Nothing you answer leaves your browser.
Your playbook can live inside your own assistant.
Your First AI Assistant can be trained on your AI Brand Playbook from day one: a private assistant that already knows how you sound, so staff ask it for a reply or a caption and get something that sounds like you first time.
Your business, written down for AI. Before AI makes it up.
A 15-minute call to hear how you work, then the playbook inside two weeks.